Custom media planning
My flagship offering is tailored to independent artists and producers seeking to successfully promote their new productions. After learning more about your show and its target audiences, I craft a custom media plan that clearly lays out the most strategic and cost-effective ways to spend your ad dollars. Once we agree on the plan, I put the whole thing in motion, carefully tracking ad performance and modifying our approach based on real-time data and analytics. This is my recommended offering for producers who need a comprehensive advertising solution, so that they can focus on the show at hand.
Stephanie goes above and beyond the project. Her level of knowledge in her field is beyond valuable. Throughout working together she listened to my needs and wants … I leaned on her for help and she took over with grace.
Lawryn LaCroix
Executive Producer & Founder, Pink House Productions
Agency consulting
Advertising agencies seeking additional support or targeted expertise on non-profit or entertainment accounts can reach out to me for consulting work. My experience with theater and entertainment agencies such as RPM, Situation Interactive, and SpotCo enable me to jump in and grab the reins with short notice on a variety of complex client projects while seamlessly embedding into the agency’s culture and workflow.
While we had a strong, high-level understanding of who our target audience is, she strengthened our approach by diving into the details and helping us get specific about who we should talk to and where we could reach them effectively.
Maureen Murray
Account Manager, Situation Interactive
Personalized ad coaching
I strongly believe the tools of successful digital advertising are available for anybody to learn and master. With personalized coaching, I teach clients the fundamentals of social media advertising, helping them set up their Facebook, Instagram, and TikTok ads live on a Zoom call. After our hands-on coaching session, my clients receive a recording of our call and a custom to-do list for actionable and immediate next steps.
For months I tried to set up my Facebook ads myself and they were giving me no results. After a quick one-hour meeting with Stephanie, I learned how to set up my ads effectively, how to create an audience, and different ways I can test and optimize my ads. I no longer feel like I’m throwing spaghetti at the wall hoping my ads will stick.
