Your vision and our expertise
is a worthy match.
We can’t wait to create bold, competent campaigns that
are deserving of your work.
SERVICE
Paid Media
Management
Singers, comedians, mimes—we’ve successfully rolled out advertising campaigns that have sold out all kinds of events (even the silent ones).
The full Media Management package includes:
- A custom media plan that lays out strategic and cost-effective ways to achieve your goals: including self-managed PPC advertising platforms (Meta [FB/IG], Google/YouTube, TikTok, Spotify, etc) and options from our proprietary network of publisher partnerships (including Playbill, TimeOut, Broadway World, and more).
- Ongoing setup and optimization services, so we can put the whole thing in motion and modify our approach based on real-time data and analytics.
- Bi-weekly reporting so that you always know exactly what’s happening with your advertisements, as well as other valuable insights that can be useful for other parts of your business.
- Access to our team of marketing experts who can help advise on your overall marketing funnel.
TLDR?
This is for you if you want to outsource your paid media and receive a custom strategy (and optimization services) based on your budget and goals.
SERVICE
Meta Ads Training
(For Publishers)
Let’s get a little face time in, shall we?
This package includes a one-day, in-depth presentation and work session to train your team.
We’ll cover:
- Business Manager 101 – reviewing the different tools and menus in the Business Manager and how they work together.
- Includes the Creative Hub, Audiences Planner, Events Manager, Ads Manager, and Business Settings Hub.
- Best Practices for setting up a Meta Pixel.
- A step-by-step walkthrough of setting up an advertising campaign in Ads Manager.
- Best Practices for Campaign Strategy – including when to apply different objectives and how to organize audiences and creatives.
- Best Practices for Optimization & KPI Measurement – how to know if your campaign is going well, and what to do about it.
In addition, this offer includes 1 month of unlimited email support access and 1 hour-long follow up call 2 weeks after the initial presentation.
After the first month, this includes the option to re-book our support service which includes unlimited email support and 2 monthly hour-long Q&A calls.
TLDR?
This is for you if you want to train your marketing team on the best Meta Ads practices for the entertainment industry.
SERVICE
Media Offering Consulting
(For Publishers)
We’ve got the inside scoop on what Media Planners at major Broadway advertising agencies are looking for. Our team of consults can help secure more sales for your Advertising department.
Consulting packages are custom tailored depending on your needs and can include:
- Ad Product Consultation – including what kind of tactics and results agencies look for, insight into competitor pricing, how to select your media mix for RFP responses, and more.
- Pitch Process Feedback and Consultation – helping to develop your outreach process and associated marketing materials (case studies, media kits, etc), plus Pitch Presentation coaching to help secure more RFPs and more sales from Media Planners.
- Focus Groups – get direct insight into what the Broadway Agencies are looking for from our panel of current and former Media Planners and Account Executives at companies like RPM, Situation Interactive, SpotCo, and more.
- This can include direct one-on-one consulting with the panel, a mock-pitch meeting to perfect your offering presentation, or a moderated focus group to get objective answers to your most valuable questions.
TLDR?
This is for you if you’re looking to perfect your pitch and get coveted insight into what makes a strong media offering.
SERVICE
Meta Ads Coaching
(For Artists and Entrepreneurs)
Sometimes we all need someone to hold our hand through something new. Over a painless, hour-long Zoom call, we’ll give you a crash course on social media advertising fundamentals and set up some Facebook and Instagram ads in real time.
By the end of the call, you’ll have:
- An audit of your ad accounts, making sure your Business Manager and Ads Manager are set up for long-term success.
- 1-2 campaigns set up and ready for immediate use.
- A full campaign strategy in line with the best practices of the entertainment industry, seamlessly integrating with existing marketing plans.
- A video recording walkthrough that can act as a guide for future campaigns.
- One month of unlimited email access to our team to help make updates and answer any questions or concerns about your campaigns.
Consulting Calls can be booked individually for one-off campaigns or as a package if you’d like more ongoing support.
TLDR?
This is for you if you need a crash course on the basics of paid media.
Work With Us!
Word Around Town
Working with Steph has been one of the most valuable investments. Facebook ads have always been so intimidating that I’ve avoided even starting. When we worked one on one she really honed in on my specific needs and showed me exactly how to set up my ads in a way that way that would actually work for my specific business and needs. My sales have gone way up since starting my ads. I’m so grateful!
Ashley Walker
Penn & OliveStephanie streamlined BKBX’s process for creating Facebook ads and helped us make the most of our existing audience and followers. We learned so much from her about how to target the right people in our niche. She also saved us loads of time in the long run! The ads Stephanie helped us create got a lot more traffic than we were expecting.
Kristin Parker
Broken Box Mime CompanyFor months I tried to set up my Facebook ads myself and they were giving me no results. After a quick one-hour meeting with Stephanie, I learned how to set up my ads effectively, how to create an audience, and different ways I can test and optimize my ads. I no longer feel like I’m throwing spaghetti at the wall hoping my ads will stick, and the best part is I’m collecting leads who are ACTUALLY interested in what I have to offer!
